Questions to ask your SEO expert

Hiring an SEO expert can be really confusing. For many business owners, it is overly technical, and most of the time, they just want to know if you can help them. With so many SEO companies out there promising the elusive number one spot on Google, how do you know...

Use your branding to tell a story to your customers

Many people think branding is purely down to a logo and colours, but it is much more than that. Behind every brand, there is a story that came about and (more often than not) by accidental. Of course, all good brands are known through well-targeted marketing and an example of...

Connect with your customers through storytelling

People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing?  Ivan Misner, Founder of BNI once said: "Facts tell, stories sell". The concept that people can relate easier to stories quicker, especially if the story is about an issue...

Are you Guest Blogging?

Guest blogging is where you write an article for another website and allow them to publish this with your content. Although this will help with their content and SEO, it can also help with your traffic and rankings too. It's easy to shy away from the idea and you may...

8 Logo Fails that you must see

You know what it's like- you have this great idea or concept for a logo/Brand and yet something does not seem right. As much as you look at it, it's not until someone says "hey, does that not look like..." does the dread and realisation suddenly set in. The first...

Where to get found online and why!

Once again this week, I had to endure someone's explanation of Digital Marketing and what it is, and once again they proceeded to talk about SEO and PPC which are NOT the basis for Digital Marketing. Things have changed in this arena over the last 5 years and yet Digital...