Connect with your customers through storytelling

People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing?  Ivan Misner, Founder of BNI once said: "Facts tell, stories sell". The concept that people can relate easier to stories quicker, especially if the story is about an issue...

5 Tips For Working With A Web Designer

Starting a new web design project can be pretty overwhelming. It can be difficult to know how to approach a project to ensure it is successful. After all, you’re putting your trust into somebody to do a good job with your time, and your money. So what do you need...

Sell more with the Know, Like, Trust principal.

When it comes to selling, there is one undeniable fact you should never forget. People buy from those they trust. Think about it for a second. When you are shopping online, whom do you buy from? Why did you buy from them and what made you decide to hit the...

Where to get found online and why!

Once again this week, I had to endure someone's explanation of Digital Marketing and what it is, and once again they proceeded to talk about SEO and PPC which are NOT the basis for Digital Marketing. Things have changed in this arena over the last 5 years and yet Digital...

5 Trending Newsletter Topics

Ok so you have a mailing list and you tend to mail out once in a while as that it the only time you have any updates for your list. Then when you do mail out it is either a selling proposal or an update on your closing times. The...