Why you should avoid Self-build and Cheap Web Designers
With lockdown, starting make businesses and home businesses, in particular, look at different ways to get their name out and about, Facebook Business pages are starting to pop up and users timelines being inundated with requests to like and share my new page.
Any form of getting your name out online is important but like everything else in life, if you do not know or understand (and trust me the majority of people do not) how to manage these pages then you could end up with little or no return for your efforts.
Waiting on likes is one thing, but expecting sales and enquiries is something else entirely and this could do little more than cause frustration and despair, wondering what you have done wrong.Sites such as Wix and Squarespace are causing SMEs more harm than good when it comes to website and marketing Click To Tweet
As I say to people, I know how to do my accounts but that does not make me an accountant and getting someone in to help you at least guide you in the right direction may save you time, money and even heartache.
This week I was advising a friend on this matter and they asked about building a site or getting their site changed over. The problem they are facing is that there are a number of options but was unsure which way to go:
Should he build on a template system such as Wix or Squarespace for example – answer NO. These sites are ok but he (and most likely like you) is not a designer or marketeer, As I pointed out you never get a second chance to make a first impression and sites such as these are causing SMEs more damage than good.
He also pointed out that there are people offering to build sites for as little as R500 or £25. Again as I said, do you really think you will get a good site that is built correctly, with images that have the appropriate copyrights to them within the site? The answer is of course NO!
So why it may seem like a great idea to save money by opting for the cheaper option, would you expect people to do the same with your business? What does a self-build site or cheaply built site say about you and your business ethics?
More so, from that one phone call which lasted about 45mins, he said that he got more information from me about how he should be running his online business, that he had from anyone else. What’s more, I actually gave him some ideas on a different product approach which he had not even considered.
You have a number of options within your business – take a chance and see what happens, but don’t expect miracles or even a sudden rush of people to come through. OR you can get someone on board that can advise and direct you in the right way to ensure your online business success.
Whatever you do and however you decide to move forward, don’t give up, keep the faith and continue to improve.